Small Business Case Study - 869 Words

How Small Businesses Can Solve Their Biggest Marketing Challenge So, is it that you think you can’t afford marketing? Not sure whether to hire a consultant or have an in-house marketing director? Maybe you don’t know where to start or don’t have the time to implement? Chances are, one of these is your biggest marketing challenge. Marketing is an investment in your future and shouldn’t be necessarily viewed as an expense, even though technically it is. Semantics . . . the truth is, you can’t afford not to market, and you CAN’T expense your way to profit. What you CAN do successfully though is create a marketing plan that will give you some traction and keep within the integrity of your budget. We can give you some tips on how to do this.†¦show more content†¦In-house marketers who work on the same project every day often find it difficult to take a step back and objectively evaluate the best and worst aspects of the company and products. They are so entrenched in the day-to-day tasks that they run the risk of losing the ability to see the product from the customer’s perspective and may have trouble generating messaging that properly appeals to them. A small-business marketing consultant can also provide the professional insight your team needs to improve your marketing strategy. Since consultants want to maintain an excellent reputation, they keep a careful eye on the marketplace so they know which strategies are highly successful. Benefits of Hiring an In-house Marketing Team An in-house marketing team has a distinct advantage over a consultant because team members know your company inside and out. †¢ Product Expertise Interfacing with departments builds up an in-house marketing manager to be an expert on your product and sets them up for success in working cohesively with the rest of the team. Marketing managers can learn about the nitty-gritty details of how the product works from the development team so they can market it in a concrete way. They also have knowledge about the most common frustrations and the most popular features from the customer-care team. At times, it can prove very difficult to find a consultant who willShow MoreRelatedSmall Business Case Study1014 Words   |  5 PagesSecurity Risks with Small Businesses Within the decade alone there has been a growth in hackers attacking smaller businesses, company breaches and identity thefts have risen and resulted in millions of people’s information being on full display to an absolute stranger. Hackers have breached half of the 28 million small businesses in the United States. Larger businesses spend hundreds of thousands or even millions, of dollars on cybersecurity, but when it comes to small businesses, many owners arentRead MoreSmall Business and Entrepreneurship Case Study10134 Words   |  41 PagesGBB 3093 Small Business and Entrepreneurship CASE STUDY SM Digital Press Stationery Sdn Bhd BY CHIN HAN SHEN 12548 MAKUACH JAMES MAKENY 11749 YUDI SETIAWAN 13500 24th APRIL 2012 TABLE OF CONTENTS LIST OF FIGURES iii Chapter 1 introduction 1.1 SM Digital Press Stationery Sdn Bhd 1 1.2 Vision, Mission, and Values 1 1.3 Industry Analysis 2 Chapter 2 StrategicRead MoreBusiness Case Study : Small Business Dilemma1444 Words   |  6 PagesRead, analyze, and answer the case questions for the Small Business Dilemma Chapters 11-14. 1.Course Project Chapter 11: Small Business Dilemma in the hedging decisions by the Sports Exports Company. After reading the above small business dilemma, answer all of the following questions below: Mr. Logan can purchase a put option over the counter from a securities company that has what is called an exercise (strike) price of $1.645, a premium of $. 025, and an expiration date of 1 month from nowRead MoreBusiness Case Study : Small Business Dilemma1149 Words   |  5 Pagesexamine, and answer the case questions for the Small Business Dilemma Chapters 15-18. 1.Course Project Chapter 15: Small Business Dilemma about multinational restructuring by the Sports Exports Company. After Reading the above small business dilemma, answer all of the following questions below: 1.Are there any reasons why the business that has been so successful in the United Kingdom might not be successful in other European countries? In the case of this business, when the business was initially madeRead MoreCase Study On Small Business Managers1132 Words   |  5 Pages   Blunder # 6 – Not having an advisor with experience Ugh. At first I was going to strike this from the list because, in my opinion, it isnt applicable to every one. Some business types may be along the road less traveled, making available advisors scarce. I can think of a few industries where the managers are hard to find and the owners and founders even harder. People with valuable experience may not be available to some of you reading right now. For the rest of us here, on the other hand, findingRead MoreCase Study : Small Business Enterprises2317 Words   |  10 PagesSmall Business Enterprises â€Æ' Unit No: 33 Unit Title: Small Business Enterprises Assignment Cover Sheet Assignement N: 1 and 2 I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarising. Name: Read MoreThe Entrepreneurship and Small Business : Muji Case Study3724 Words   |  15 PagesThe entrepreneurship and small business: MUJI case study Introduction In the global business, most of popular brands have been the entrepreneurship before they success. A number of individuals, who want to invest in some business, must have the investment budget or good financial status. However, the money is not the basic factor to invest the business yet the opportunities to initiate the business are more important than investment from shareholders. For example, Mr. Mark Zuckerberg, who is theRead MoreCase Study Of SEO For Your Small Business1097 Words   |  5 PagesSEO for Your Small Business Written by Janet Gershen-Siegel Once you have been in business and/or online for a while, you inevitably hear the term, ‘Search Engine Optimization’. SEO can feel daunting and it certainly can be expensive if you farm it out. However – here’s a secret – you might not have to. What is SEO? Have you ever searched for something on Google, Bing, Internet Explorer, or any other search engine, and gotten thousands if not millions of results? Have you ever wondered why someRead MoreCase Study : Mt 209 Small Business Management976 Words   |  4 Pages The Clandestine Roberstein Broadwater MT 209 Small Business Management Professor Glove September 22, 2015 The Clandestine is a retail business that sells personal care products to its customers. These products include soaps, lotions, bath products, etc. Customers will also be able to have the opportunity to create their own type(s) of soap(s) and/or lotion(s) with the help of our staff members. Products that are sold within the shop will be available for purchase online at http://www.theclandestineshopRead MoreCase Study : Quickbooks Software, Company Management And Tax Preparation Solutions For Personal Finance And Small Business Accounting1365 Words   |  6 Pagesdeveloper of financial management and tax preparation solutions for personal finance and small business accounting. QuickBooks is one of the most widely-used small business accounting information systems in the world. QuickBooks accounting software lets people manage their business with little or no experience. QuickBooks is designed to facilitate financial division in creating, recording and tracking business transactional records that are necessary for producing financial statement analysis reports